The Boston Globe, now found on boston.com, will be creating a new, subscription-only bostonglobe.com site sometime in 2011.
The existing boston.com site will share some content with the new site, but some will be exclusive.
Something about this approach really appeals to me. Why retrofit a site with a paywall when you can start from scratch?
I’m not a big Globe reader, but I’m keeping an eye on this story to see if it reveals anything about the success of the paywall at Worcester’s Telegram & Gazette, owned, as is the Globe, by the New York Times.