I came across a great blog post about hyperlocal reporting vs. journalism, which included the following gem:
The T&G is a newspaper that never put a premium on journalism, but a heavy emphasis on reporting the happenings of Central Massachusetts. The joke used to be that if the world ended in nuclear holocaust the headline in the T&G would be “Worcester Among Cities Destroyed As World Ends.”
Without a real history of journalism, the T&G has emphasized its local reporting. When I left the newspaper in 1999 the daily circulation was above 117,000. The T&G now has a circulation of less than 83,000 and it continues to fall.
Clearly, this hyperlocal strategy isn’t working.
I recommend reading the whole post if you’re interested in the future of newspapers.