Ron Shaich Interview

Today’s Wall Street Journal has an interview with Clark University alum (and Au Bon Pain founder/Panera Bread chairman) Ron Shaich.  Here’s his discussion of opening the General Store at Clark:

Q. How did you afford to open a store while in college?

A. I was the treasurer of the student body. I said, ‘Let’s raise the revenue to start the store by asking the student body to vote on a tax.’ So then we had the money and the authority to open up a nonprofit convenience store on campus. It was great! I hired a carpenter and I bought the equipment from a department store that went out of business. I don’t dance, I don’t sing; it felt to me like the most artistic pursuit of my life.

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